The math is silly, these numbers are made up. Says the average American drinks 28K cups and spends $120K in their lifetime. That’s 1.5 cups daily at $4/cup for 50 years.
It's a very strange price point - "Utility Coffee" like Dunkin or Tim's is usually around $2 for a medium, but "Specialty Coffee" like Starbucks or local cafes is $5 to $8. I'm not sure where they got their data, or what they qualified as "coffee" for this. The omission of the UK in their data is also quite strange.
I suspect based on the graphics that they're orienting this more towards the "specialty coffee" subtype, and getting this information from a supplier network rather than any sort of broad data "census".
Luxembourg with an average (!) of over 5 cups a day per person also seems extremely high. That’s over 10 cups of coffee a day for every person that doesn’t drink coffee over there.
Also, seems like different types of coffee have different amounts of caffeine, which I would say is important.
I suspect based on the graphics that they're orienting this more towards the "specialty coffee" subtype, and getting this information from a supplier network rather than any sort of broad data "census".