[mathinaly]

Creators, celebrities, and engagement farmers will use it to increase engagement and generate more revenue for themselves and Meta. You are forgetting Meta is a for-profit company and their goal is to increase quarterly profits by increasing the amount of time people spend on the platform.

[hfkfjrjxjaj17]

Engagement with other bots.

Real users tend to play 5 minutes with these chat bots and that's it, it's just not a long term engaging experience.

[mathinaly]

Maybe not for you but plenty of other people do spend a lot of time on Meta's digital properties. The human/AI avatars will be another engagement maximizing feature for a lot of accounts and I'm certain it will increase revenue for Meta.

[esafak]

So is it going to increase engagement and generate more revenue if it turns users off?

[mathinaly]

That's yet to be determined. Most commenters on HN falsely assume their preferences are the default ones for everyone.