[georgespencer]

> I would argue it is more a case of the BBC lacking confidence in the ability of the general public to understand such a message.

Whichever it is, they're going about it entirely the wrong way. Is there a solution which most people could understand? I bet there is. Farm it out to five or six top UX people and I don't doubt that they would come up with a dozen beautiful and workable solutions.

The BBC shouldn't be censoring its/its subsidiary's output because of the stupidity of the general public.