[theptip]

Marketing of some sort. Either “come to Google and you’ll have access to H100s and freedom to publish and get to work with other people who publish good papers”, which appeals to the best researchers, or for smaller companies, benchmark pushing to help with brand awareness and securing VC funding.

[pishpash]

Come be dishwashers in the fancy kitchen! You can only have one chef after all and the line cook positions are filled long ago too, but dishes don't wash themselves.