[injuly]

> This is calculation is pretty pointless and the title is flat out wrong.

No, it's not. The author clearly states in the very first paragraph that this is the price it would take them to reproduce the results.

Nowhere in the article (or the title) have they implied that this is how much Google spent.

[sigmoid10]

They have changed both the title and the article since it was posted... almost certainly due to comments like these which used to be at the top. Though editing titles should be impossible imo. Editing comments is fine, but if you screw up titles you should be forced to resubmit and not be able to rug-pull an entire discussion.