| I've been in the Marketing Technology space for over 14 years (SEO, Affiliate, Programmatic ad networks, Analytics, Email). Here are my thoughts: * I agree with Rand that this change is happening and it heralds a big vhange. It is also worth reading his older analysis of just how few Google searches turn into a click. * Marketers, in general, are not aware of these changes and are not planning ahead. We are still running the old playbooks of "pay for google ad, make a gated whitepaper with a form". The change is going to blindside many marketers. * Email has been the trusty channel that just kept giving. But I think it's becoming oversaturated. * Allocating budge to partnerships and influencer marketing: yes! The smart marketers are already doing this. Also: community building. Anything that creates an environment of trust & where people interact with experts. Communities will be the immediate place of refuge from all the GPT-generated noise that's killing search engines. * Another traditionally smart move is to reallocate those Marketing dollars to Sales/cold outreach - but remember how I said that email is becoming over saturated? It's also impacting salespeople. When was the last time you replied to a cold email? Picked up the phone when an unknown number rang? It's a time of massive change for Marketing, and things haven't shaken out yet. I'm curious to hear others' thoughts about what Marketing could look like in the future.
I'm also here to answer any other questions, either in this thread or through email (in profile) |
Ehhh... why does it always sound so dishonest when marketing people talk about these things? "community" is just a tool for you. "environment of trust" is just leverage to you. Alex Jones is an "expert" in the world of marketing, since he's selling some crap supplements.
You're just finding ways to pry open our brains, and everything is on the table. This post reads like an ad. Maybe it is? Maybe that's how you talk on daily basis?