[simonw]

The only similarity I see between this and the dumb Zoom thing is that the term "digital twin" sounds like it should mean "that stupid idea where you send your clone to a meeting".

That's not what "digital twin" means though: it's been used to describe digital simulations of systems (like the circulatory system described in this story) for a long time: https://en.m.wikipedia.org/wiki/Digital_twin

I've seen the dumb AI clone idea called "personal digital twins". I don't like that it steals and dumbs down the existing useful term but we may be stuck with it.