[chris_wot]

I would imagine the proportion of DOD users going to an Australia electronics shopping site would be 0.0000000001% of Kogan's total user base.

[marshray]

I suspect your estimate is off by a few orders of magnitude. Unless Kogan's user base is larger than the total population of Earth (I know you're out there), then even one of them from the DoD would represent 0.000000014%.