[renewiltord]

Yeah, there are a few startups in this space as things have started changing. e.g. https://www.fermatcommerce.com/

[altdataseller]

I truly dont get why this is an innovative change.

Shouldnt marketers have been doing this since Day 1?

[renewiltord]

The other thing was easier to do and had much greater scale. You could get very accurate targeting and attribution in the old world.