[JohnFen]

> I think it's a big assumption assume an entire industry of professionals doesn't want to make things better.

The industry has been making it very clear and overt for years now that what they consider "making things better" is directly opposite of what normal people consider "making things better".

The marketing industry only makes money by making things worse for us all. They are concerned, though, with finding out exactly how much worse things have to be before it starts interfering with their income streams.