[ragall]

BLUF is bad, it's precisely a technique borne in the the world of newspaper publishing for writing catchy articles (what is now called clickbait). Classical philosophical writing is the exact opposite: start with some problems, elaborate in high detail and finish with a conclusion (the name says it all).

[catalypso]

Clickbait is BLUF with a deceptive bottom line (BL). Clickbait is bad. You can choose to write in BLUF style without that.

In my experience, I only prefer "Classical philosophical writing" when I'm already convinced of reading the content (e.g. know the author, interested by the subject).

In almost all other cases, I prefer BLUF format: i.e. "get to the point, I'll read more if I'm intrigued".