[edmundsauto]

Not a founder at the moment, but I do purchase a lot of b2b SaaS/infra services. Usually I hear of the brand first, but really high quality content is one factor that makes me decide between competitors. That’s all I meant.

[Joel_Mckay]

Makes sense for small firms to run low entry cost subscriptions at first, but make sure to build a spreadsheet calculator to regularly project costs. Note accumulating variable costs can pack a wallop during growth, and external services EOL all the time.

Anecdotally, we found aesthetically focused firms lived up to the old adage:

"If you can't dazzle them with brilliance, baffle them with bullshit." ( W.C. Fields )

Best of luck, =3