[neom]

What it seems like you are specifically talking about is advertising? Content marketing is just having the right collateral in the right channel at the right time, this can be as simple as making sure you have stickers at a meetup. SEO the way we did it at DigitalOcean is probably still possible (that is high quality tutorials about relevant tech), but that is an expensive undertaking and you have to ride it out if you're going to do it (+ find someone like Etel Sverdlov).