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by acrooks 685 days ago
As somebody who works in tech in the UK, some of my thoughts:

- I don’t really see senior engineering IC salaries below GBP 100k

- “Head of” roles are materially higher than IC roles, mid-to-high-100s.

- All of my experience is London-based so there is likely a premium compared to a market like Manchester

- There are a lot of other factors, so don’t take this as gospel, but unless it you are in a hot market like AI, your business is probably getting a 5-20x multiple on ARR - the fact that your business growth is so impressive and near profitable makes the top end of that achievable. If the primary goal is to get to 10M and the founders want to sell “sooner than later” then you probably need to mentally prepare for an exit of around 50-200M, or an outcome for you of 100-400k. The math changes significantly if the business doesn’t plan to exit for longer. But say you got 200k, does that make up for several years of below market salary and risk?

- You’ve been at the biz for 4 years? I know you say there’s no vesting schedule but usually equity vesting happens over 4 years, so you should be due for another grant if the business was in line other tech businesses

If I were in your shoes I’d definitely push for more equity. You’ve been at the business long enough to be eligible for another grant. You should make sure that, if the new grant has a vesting schedule, the entire grant automatically vests as part of an acquisition/change of control

And you also should be able to push a lot harder on salary, but again I can’t speak for the Manchester market.

Having been in the business for so long, and having received an offer for a role that you describe as critical to its success, the business should be willing to compensate you accordingly.

Something else to consider looking into is the business plans for profitability. It is not abnormal for profitable tech to pay bonuses. So if the business is indeed planning to be profitable, it could be a way for you to get outsized additional compensation if you’re willing to take some risk.

**And finally, it sounds like you have an unfair equity deal - largely at the company’s discretion? At this point all of your equity should be fully vested, and under EMI you should be able to exercise your options for a negligible amount of money. You should work really hard as part of your negotiation to get a better deal here for the existing equity, so you can own real shares of the business. And then you’ll loosen some of handcuffs - incentivizing the business to issue you a new grant as a retention strategy.

1 comments

This is the sort of reply I was hoping for, thank you. I have a few follow ups:

- Do you have any sources for where you’re seeing salaries at 100k upwards? Anything online, or is this offline advertised roles? I’m going to need some evidence points to support my counter offer. I think a few senior salaries to solidify a low of 100s and a few head of salaries to set a benchmark will be helpful if I can find them.

- It’s not an AI business, but does leverage it. I think the 100k-400k at 0.2% isn’t a game changer, but double or triple that would be. Where are you getting your ARR multiple estimates from? I don’t doubt you, it just helps me assess my position.

Yeah I feel my equity offer is probably unfair, but didn’t know any different when accepting it sadly. Do you have any resources I could read to educate myself more about what I should be specifically asking for in a negotiation and how it works.

Sorry for the delayed reply ... feel free to email me (email address in my profile) if you have more questions

- No online sources. This is first hand data for engineers that have worked on my teams.

- Here are some resources [1] [2] [3]. During the boom a couple years ago, multiples got way higher - at the time I worked at a company that got valued at 26x. But that's not very realistic these days except for particularly hot companies. The median for SaaS is probably around 5x. But you get more points if you're growing fast, etc.

- Here are some resources [4] [5] [6]. Normally you'll see the first employee - especially the first engineering hire - get around 1%. That number drops quite quickly after the first employee. So based on your circumstances it seems you're below benchmark by around 5x, and that's further compounded by how early the founders want to exit (i.e., if you were an early employee of Instagram, then 0.2% would actually be a lot. But 0.2% of a business that wants to exit at $10M ARR doesn't make up for your risk).

[1] https://www.saasacademy.com/blog/saas-company-valuation-metr...

[2] https://feinternational.com/blog/saas-metrics-value-saas-bus....

[3] https://aventis-advisors.com/saas-valuation-multiples/

[4] https://www.hustlefund.vc/blog-posts-founders/equity-for-ear...

[5] https://www.wing.vc/docs/early-stage-hiring/how-to-determine...

[6] https://www.linkedin.com/pulse/equity-equation-mastering-fir...

I can't give you sources but personal anecdata. I concur with what the parent poster says.

Senior salaries nowadays can go from £85k to £120k depending on the company size and how important engineering is for them. Also any "Head of" confident of their value and expertise is likely on the six figures