> Why would it benefit society to get less targeted ads as opposed to more targeted ones?
Because more targeted ads require a dangerous and abusive system of pervasive surveillance while less targeted ads can still be targeted without hurting as many people in the process.
If I am Tylor Swift fan I should get her merch advertising only when I am visiting swifties forum or group - but not when I am checking my fishing forum where I expect fishing gear ads. But nowadays I get adsg
Tracking stats of your customers using the data they willingly gave you and making marketing decisions isn't the problem. Neither is making sponsorship agreements with content producers who make relevant content.
Creation of global markets with interconnected networks to track and share detailed personal information about mental states, political alignment, sexual life and more is the problem.
Because more targeted ads require a dangerous and abusive system of pervasive surveillance while less targeted ads can still be targeted without hurting as many people in the process.