I watch a lot of football, I watched >90% of games at the Euros on UK TV, I've never seen a pitchside advert on TV that wasn't showing the same as what you would see if you were sat in the stadium.
Edit: it was only on US, Chinese and German TV - https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-a...
I watch a lot of football, I watched >90% of games at the Euros on UK TV, I've never seen a pitchside advert on TV that wasn't showing the same as what you would see if you were sat in the stadium.
Edit: it was only on US, Chinese and German TV - https://invidis.com/news/2024/07/virtual-ads-wysiwyg-on-tv-a...