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I hear what you're saying and somewhat agree, but as with everything, I really don't think "it's that simple". First, that you're even using Google search or Gmail is providing Google with data they use for marketing. On top of the data those services take in (what you search for, what you click on in the results, how much time you spend watching one video compared to another, what mailing lists you're subscribed to, etc. etc.) they are provided tracking information from the majority of sites you visit (either directly or aggregated from other services). That allows them to let their customers market directly to you or even provide data to other companies (for a fee) so they can market to you more successfully (than not having that data). Even when paying for a service, the next step is to add ads back into it. For example, as a paying customer Amazon Video used to let you just watch the movies/shows they had available. Then they started advertising movies that they didn't have available to stream, but you could purchase or rent them. Then they started adding in ads for content that was available on 3rd party services. Now they have in-content ads that you can pay extra to remove. They're not the only company doing this, but it was just the first/easiest example I could call up that shows a progression of what a company does when they already have your attention/money. You can see that Google has become progressively more aggressive in pushing ads in their search over the years. They didn't have ads at first, worked their way up to being the "standard" search engine, then started putting ads between results, eventually getting to where we are today. I can do a search today and the entire first screen of results (1080p, zoom level 100%) is just sponsored results. One usually has to scroll a full page to get to any "real" results, assuming that the top non-sponsored results aren't skewed by "the algorithm", which might include things like whether or not the target page uses GA, has ads that benefit Google, conform to what Google thinks is "relevant" (very loose term) basically. I'm sure it wouldn't be hard to find an excessive amount of examples where services that started making money with a simple product you could pay for, then turned to subscriptions, then turned to add-ons for the subscription, then just started pushing ads into their service regardless if you're already paying or not. |
It's a very complicated trade off, and I'm not sure humanity understands it well enough to act optimally. But the ad based model sure as hell isn't all bad, like people in this thread make it out to be.