[TiredGuy]

When traveling to other countries, and sometimes even just to other major cities, I always enjoyed seeing the different billboards. Often they would be for local businesses that I wouldn't otherwise know about, and they also convey some of the local culture. I enjoy seeing the creative typography to style a foreign language, the appeals to this or that "ideal", the quirky attempts at humor. It always seemed to me to be part of the antidote to the "this city looks like all the other cities" trend of cultural homogenization that seems to be eating the world. Sure, there are also the ubiquitous global or luxury brand ones, but you take the good with the bad like everything else, and even these will often have a different twist based on the country you're in.