[gjsman-1000]

I don’t buy it. Siri will just say “let me book you an Uber” like it does now; or “let me order that book for you on Amazon” like it does now. Last I checked, a driver can’t get into a personal B2B relationship with Siri.

That does mean the user might spend less time in the app… but that engagement is still measurable. Orders are engagement.

[snapcaster]

What if I just say "get me a car" and it decides whether to use Uber or Lyft based on availability?

[Miraltar]

I think the article does have a point, if siri serves as an interface between user/service, then this service is interchangeable without any effort from the user

[jitl]

There’s already no lock in of a transactional service like Lyft/Uber or Amazon/Walmart, besides a membership subscription. I buy from whichever vendor is cheaper unless a membership significantly changes the calculus. And if you have a membership subscription, then Siri or whoever isn’t going to change that.