[illiac786]

There put scaffold up just to hang advertising?!? That is so incredibly expensive, how can it be worth it? I had recently some shutters installed at my home (second floor) and the most expensive part was the scaffold…

[cyberpunk]

The marketing budget for a billboard / poster campaign is in the millions; they have to spend it somewhere or they’ll get less next year.

[OtherShrezzing]

Moreover, if it's the _only_ advertising opportunity in the space, it's nominally higher value than it would be in a city with a large billboard presence.

[justinclift]

Can't scaffolding be reused though? If it lasts for years, and can be reused, then there's probably standard amortisation approaches for it.

[illiac786]

Oh yeah, I meant the renting of scaffolding is super expensive.