"New York Attorney General Letitia James today announced a bipartisan, 30-state settlement with the owner of Cameo, Baron App Inc., for failing to ensure consumers knew that videos promoting products were paid endorsements...
In 2020, Cameo... launched a service called Business Cameo that allows companies to pay celebrities to record videos endorsing their products. The Office of the Attorney General (OAG) found that Cameo failed to implement measures to ensure those videos were properly disclosed as paid endorsements, which violated endorsement rules issued by the Federal Trade Commission (FTC) and New York’s consumer protection laws."
"New York Attorney General Letitia James today announced a bipartisan, 30-state settlement with the owner of Cameo, Baron App Inc., for failing to ensure consumers knew that videos promoting products were paid endorsements...
In 2020, Cameo... launched a service called Business Cameo that allows companies to pay celebrities to record videos endorsing their products. The Office of the Attorney General (OAG) found that Cameo failed to implement measures to ensure those videos were properly disclosed as paid endorsements, which violated endorsement rules issued by the Federal Trade Commission (FTC) and New York’s consumer protection laws."