Besides a dog whistle for some and a fear lever for others?
> Hatred is the most accessible and comprehensive of all the unifying agents. Mass movements can rise and spread without belief in a god, but never without a belief in a devil.
-- Eric Hoffer, The True Believer: Thoughts on the Nature of Mass Movements
A word that nobody cared about a decade ago, and in ten years nobody will care again.
It's used as a way to dehumanize the opponents of regressives. It's pushed on social media by russia, china, and their useful idiots in the west, as a way to further divide the USA. It also serves to distract people from actual problems facing society, like massive judicial inequality and treasonous political corruption.
> Hatred is the most accessible and comprehensive of all the unifying agents. Mass movements can rise and spread without belief in a god, but never without a belief in a devil. -- Eric Hoffer, The True Believer: Thoughts on the Nature of Mass Movements
Yay for modern politics!