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Ask HN: Why do so many B2B tech companies sponsor formula 1?
2 points by Nars088 695 days ago
3 comments
dexwiz 695 days ago
For the same reason they sponsor sailing and catamaran teams.
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rfarley04 695 days ago
This is such a better explanation than "because old white men watch F1"
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pestatije 695 days ago
F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity
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ljf 695 days ago
An excuse to take clients and show off how solvent they are.
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