[toasterlovin]

Oh I get it. I actually think there’s a huge opportunity in online retail to gate off categories and brands that are already in, say, Walmart. Then do the Amazon algorithmic model for everything else.

I think you’re missing how crucial Amazon’s algorithmic model has been as a way to connect shoppers with 2 day delivery for an unimaginably long tail of products. We sell a technical product that would be at home on McMaster. On the 2nd largest retailer in the US. It’s incomprehensible that our products would ever be in Target or Walmart stores. Yet we have access to the same customer base at the same place where they can buy Tide. Amazon’s purely algorithmic approach is what allows companies like us to do product/market discovery for them (and their customers).