[onlyup]

I am curious as to what sort of companies would use a service like this? I'm thinking that startups would contain very enthusiastic individuals who would have lots and lots of names popping into their heads. Who gets someone else to name their kid?

Big businesses would normally have brands and/or already have their name so wouldn't need the service.

[chc]

Having lots of enthusiasm for the product doesn't mean having lots of enthusiasm for suggesting 50 good names, all of which are already squatted, before finally settling on some unpronounceable nonsense that happens to be available.