How could you go wrong with a paper that starts with
> Language has been a thorn in humanity’s side since we evolved a complex enough audio and graphics processing unit to grunt, let alone write cryptocurrency whitepapers or opinion columns.
Salesforce have been on a shopping spree for quite a few years now. They have purchased MuleSoft (an integration platform) and Slack amongst the others.
Salesforce is anything but a CRM software company nowadays.
It’s basically free advertising for technical people to join sales force.