[stevejabs]

Doesn't ICS out-of-the-box support the majority of what this app is trying to accomplish?

[omarseyal]

Yeah, you could say that. Lots of the features are simply writing uris that trigger intents. That said, they're selling passive tags for $3 each. The user who buys that is likely not going to know how that placing a uri on a tag is easy and free...