[alephnerd]

For most people on HN, I'd say so.

Mobile is fun and cool and probably started a lot of HNers careers, but everyone on here seems to ignore how much more money there is to be made in the Enterprise and B2B space, and how it absolutely dwarfs B2C revenue from an effort and retention perspective.

B2C Growth Sales is a slog with a lot of variability outside of a company's control.

MS back then was in a weird transitional phase where it as a company needed to decide whether it wanted to prioritize B2C or B2B/Enterprise. Ballmer made the call to go for Enterprise and helped pivot MS away from being a B2C or B2B2C company to a company heavily devoted to Enterprise and B2B sales motions.

It was Ballmer who laid the seeds for Azure, M365, and Enterprise in general by making the "Enterprise Business" and "Servers and Tools" (precursor for Azure and MS Security) divisions much more prominent internally than their "Windows" division.

There was also no guarantee that then-resurgent Apple or new-kid-on-the-block Google wouldn't be able to eat into MS's Enterprise market share with release of the iPad+iWork and Google Apps (now Google Workspaces) respectively, and and could have tangibly done the same pivot that Amazon did in the late 2000s