[GianFabien]

I recommend reading "The Startup Owner's Manual" by Steve Blank.

I presume your product solves a problem or serves a need that you have seen observed in a specific market segment. Those persons / organizations would be the first people you could get in touch with. Keywords that identify the need you solve might also be useful to drive SEO campaigns.

[ammaramehdghani]

Thank you for sharing your insights. Very helpful. Yes you got it right. I would change the landing page then to make it more visible.