[jauntywundrkind]

Everyone else disable 3rd party cookies but has unspecified/undocumented workarounds & carve-outs that they've had to keep expanding on. It broke a ton of login and valid diagnostic systems.

Google's playing hard mode by trying to actually specify how the new world is going to work. A third the current explainers they are working on relate to trying to get login flows working again. https://github.com/orgs/explainers-by-googlers/repositories . Google's commitment to specifying & standards has made this much harder.

Meanwhile they also have vastly more scrutiny. I'm not sure if the UK's CMA or ICO have updated the public on what their concerns are, but the UK in particular has come out strongly saying that they get full say in what Google does here, in one of the strongest repudiations of the ideas of the Declaration of Independence of Cyberspace that the world has seen.

And meanwhile the slithering reptiles at the IAB are generating as much chaff nonsense and outcry as they can against Google, and putting forward proposals about making sure advertisers can tell what you had for breakfast & whether or not you flossed last night.

This is the least enviable spot to be in. The web has to change but trying to get the mandate for it to happen is neigh on impossible; giving users options & capabilities to pick seems like the only option at this stage.