Review my startup - http://palet.ly

[suma_m]

Palet.ly is an online color styling community that empowers users to discover, share and buy fashion ensembles created around color palettes.

I would appreciate any feedback / critique.

[millerfung]

Great one! Just wanna say though there might be lots of online shopping sites already, girls like shopping right?, and online shopping is still a huge market because there are still many more who don't know online shopping yet (lol, really? Yes), so it's great that you come up a model like this which girls would like I think. May I ask you what is your revenue model going to be?

[suma_m]

We are looking at 3 sources of revenue: 1. Affiliate commissions 2. Integrated advertising 3. Subscriptions to color trend reports targeting companies that base their product decisions on color trends (fashion, home, graphics etc.) This would, of course, take a certain amount of traction for Palet.ly to hold credibility as 'collective color consciousness'

[millerfung]

Take a look at Polyvore, you may get some inspiration there as well (or maybe you have already) :) all the best!!

[suma_m]

Thanks!

[jameswyse]

It's a really great concept, though unless you're trying to target 'technical people' I'd make the colour chooser simpler.

I suspect most people looking to buy a nice handbag or teacup don't know or care what CMYK, RGB, HSB or Hex mean.

Same goes for "Search Results for '#f3a4b4'" - While we all know what this means, most shoppers won't.

[suma_m]

I totally agree with you. In fact, we are testing a more user-friendly page. Here is the testing page - http://palet.ly/Architecture/Rustic-Palettes-Of-Provence/Cha....

[jameswyse]

Very nice!

[bonsai]

I wanted to implement similar service for EU market :) But I didnt have time beacause of regular job.

Really great user interface.

What is your technology stack?

Do you have some machine learning algorithms under the hood?

Do you have object recognition/extraction from uploaded pictures?

[suma_m]

Tech stack is LAMP. We will be releasing the API shortly when I can share greater details.

[sonicaa]

There are so many online shopping websites today that I'm forced to ask what's your USP?

[suma_m]

The one feature that differentiates Palet.ly from competition is our color matching app. Users can upload a celebrity picture - point to the shirt / scarf / any item to generate color matches from the product database. Most of our users tend to upload celebrity / street style images, recreate the look and shop for matching products.

[kkt262]

I really like the design a lot. It's very clean.

I'm not fond of the name too much.

[suma_m]

Thanks for the feedback. Keeping the design clean was key to let the color palettes / products to pop out. About the name, I guess its too late to rethink that one :)

[mrose]

Clickable: http://palet.ly