[atela]

You may have an advantage that big competitors don’t: The ability to focus on a small segment of the market. I don’t know your category, so don’t know if it’s viable for you, but competitors who have taken lots of capital have to go after the wide play. If you can find a high value segment they are under-optimizing for, and focus all your customer discovery, marketing and product effort, you can outcompete them!

[joezee]

Thank you for taking the time to respond. Do you think I should focus on a sub-niche I'm already involved in, or should I aim for a higher-value segment that I'm not currently a part of?