[silisili]

That's what I was thinking. I've never really thought 'hey I like milk, I should check out the website', and I'd be surprised if anybody does.

A boutique brand probably wants their name everywhere, including the domain. So that just leaves the milk industry at whole, which I imagine doesn't care that much, either.

At least with the vidalia onion guy, he was able to do something with it. Milk is super perishable, hard to transport, and typically pretty regional, so that's probably out too.

I have a feeling this guy will end up dying owning a domain he made -$800 or so dollars on, and the registrar will auction it off for a fraction of his perceived value.