[bruce511]

I notice he mentions the -revenues- of the milk boards as justification for his price.

But revenues are not the same as "discretional income". I'm guessing most of their costs are fixed. And I'm guessing their variable-cost departments would be less keen on sacrificing 10 mil on a "vanity domain".

[jimt1234]

Also, just because a potential buyer has the money doesn't mean he/she is gonna automatically pay what you're asking. I can try to sell my 2000 Nissan Frontier pickup truck for $50K, and a lot of people have $50K, but that doesn't mean anyone is actually gonna give me that much.

(Note: if you want a sweet 2000 Nissan Frontier pickup truck, I can sell you mine for, say, $10K. It's only got ~300K miles on it. And it's worth $50K!)