[jamesbritt]

At some techie user group someone had a copy of a pretty brief O'Reilly Rails book. I observed that the book price seemed the same as what O'Reilly charged for "full-length" books.

A friend then said he would be happy to pay even twice as much if the author could have made it half-again as short.

BTW, I could have sworn that quote was from Chekov. Either way, on the money.

[StavrosK]

Yeah, it's Chekhov's gun: http://en.wikipedia.org/wiki/Chekhov%27s_gun

[horsehead]

Yeah, I think it's a variation of the Chekov quote (I pulled it from the chekov's gun's wiki. That was the quote that stuck out to me the most from my classes in Uni).