[galbar]

I believe they are referring to what The Critical Drinker (a youtuber that does movie and TV shows critics) calls "The Message". He explains it here: https://youtu.be/F2ngB-zjVmM?feature=shared&t=105 (starting at 1:45, he defines it for 1 minute and 20 seconds)

[lcnPylGDnU4H9OF]

Rather than it being about "the message" it seems to me more that big blockbusters are being funded/produced by people who have learned marketing better than film production. They're consistently rewarded for their marketing efforts and don't want to rock the profit boat by changing the formula.

[galbar]

There is definitely an argument to be made about the lack of script writing quality in the last few years.

I used to go to the cinema almost weekly, but since a few years ago it doesn't seem worth it: The stories being told are shiny but flat.

Now I just watch the "good ol' movies" at home...