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I don't have a lot of deep experience here, but I registered by first domain the old fashioned way, send an email, get an invoice from NetworkSolutions, and mail it back with a check. And I setup two low volume OpenSRS reseller accounts for two companies in 2000, IIRC. Registrar markup is not really that much. As I understand it, PIR, the operator of the .org registry charges registrars $9.05 / domain year [1], and low cost registrars typically charge end users $10 / domain year. I know there was a dust up over PIRs management recently, but I don't remember the details and couldn't find them in a quick look; if these aren't the actual numbers, they're pretty close. After payment processing, costs of included registrar provided services, customer service and operations, there's not really huge profits being made by registrars; providing service as a pass through at direct cost wouldn't be that compelling. You'd need some other reason to encourage people to use your services, but I'm not sure what that would be. I've used specialty registrars at work, and they've got features like presence services where they have real people in the jurisdiction that satisfy the requirements of TLDs that require someone in the country to register a domain and corporate registrars that will work with the registry to enable registry locking that makes it incredibly difficult to change domain settings [2]. These are compelling features for the right kind of customer, but I don't think it makes sense for a non-profit to provide them. [1] https://itp.cdn.icann.org/en/files/registry-agreements/org/o... [2] We moved to one of those after the current flavor of Network Solutions was phished and an unauthorized person used a customer service account to change our domain's glue records as well as some others; with registry lock, no changes can be made by the registrar unless the registry unlocks the domain after doing a song and dance routine with the end customer --- not very convenient, especially when the authorized person ignores the call to dance, but better than when a registry employee can get phished and change our domain without our consent |
So even though margins are low, as a customer it still makes sense to shop around.
Ps https://dot.bs is the service I run to compare tld registration and renewal prices