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I'm guessing they didn't expect content updates to cause such an impact, they've been doing this for 15 years, it is that uncommon. a couple of hours in their world is a long time because their concern is protecting customers as soon as possible. I'm sure they'll do all kinds of tests going forward and be transparent about it. Keep in mind how easy it is for you or I to come to conclusions without understanding or knowing the context they operate in, maybe it will be more clear soon enough.