[cglee]

I'm B2C and selling ed to students is an eye-opening experience. It's actually very easy to get people to pay, so the problem isn't conversions. The problem for me is that if you keep following the money, it's natural to become predatory because the most vulnerable need the most education. The more vulnerable, the more likely they'll buy hype. You're essentially selling to the most needy, which feels like payday loans and that sort of business. I don't have it in me to deploy the sales/marketing playbook on vulnerable audiences.

So, the advice of selling to businesses seems better, but I also hear you on selling to K-12 or higher ed as having all the negatives of enterprise sales without the lucrative upside.

So then we're left to selling ed to businesses. But I feel despite all the lip service paid to training and upskilling, corporations don't *actually* want to upskill their workforce. Or at least not at the sacrifice of productivity.

Education is very unnatural, but that's what makes it a worthwhile problem to solve, too.