[nickdothutton]

For those of you pointing out the (obvious to some of us) problems with this approach, all I can say… having occasionally crossed paths (and done work with) the cutting edge of creative industries in London… this kind of extreme quirky/subversive/unorthodox pushing of the envelope is exactly the kind of thing they hire for and do every day. The advertising campaigns you experience yourselves, the ones that make it to mainstream B2C and B2B, are merely the tip of the iceberg. Under the surface (the extremely targeted campaigns you never hear of because you are not the intended audience) you’ve got all kinds of what you would think of as “dirty tricks” going on, and most of the time it works too.