[cen4]

Its a messy process cause no one has/gets time to come up with something more imaginative (ironic I know cause this is supposed to be a creative class).

Thanks to globalization, ever changing regional differences in interest rates, corporate taxes, forex, labor costs, real estate prices, govt freebies/subsidies/laws etc etc, companies make decisions that have nothing to do with product produced yday or its quality.

In corporate wonderland, execs aren't trained (or given the time and resources) to use their imagination or think too deeply about how to respond to All these external forces. They are expected to avoid complex or unpredictable solutions and React as quickly as possible before the competition takes advantage of the external changes. Its automatic and highly predictable behavior how execs will respond.

The only way to slow the instant (bordering on mindless) reactions down, is to add Delay. Which buys people time on both sides of the equation to think. Now obviously its hit or miss whether any thinking happens and creative solutions are found. But its a starting point in having some sort of say in a process people on all sides have lost control over, due to global not local changes.