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by elmerfud 707 days ago
And this is the situation when you talk to people about what they need but they're not actually in the power to make any decisions. I'm not sure what your product is but often times asking potential customers about what they want it's not a great way to make a product because people tend to only think in the terms that they already know. The best products are ones that reimagine a situation. The even better products learn from someone else's reimagination and do it better.

So in this situation I would say you wildly misjudged who your customer actually was. Because the people you're talking to aren't your customer and they aren't even potential customers. We can know this fact because they don't have any decision making power and they are also not in a position where they believe they could even recommend a product to their management.

If you believe that you have a viable product that solves a problem in the industry and it is good enough to present to someone you presented to the management directly. The key thing is getting your thing in front of decision makers and having it be something the decision makers can understand. This may mean you need a bit more polish or you may need to collaborate with someone who is better at sales and marketing. That's really your next step if you have something that you believe will solve a problem. Alternatively you could reach out to more technical people who are comfortable bringing this up to their management chain and getting it in front of real decision makers.

1 comments

For most part, you completely understood my situation. As far as product is concerned, I spoke with those people who would be actually using it not the decision makers. Implementing the product is in the hands of management. I had an idea before reaching out to the customers but I took a pivot considering their needs as they are the ones using it. The management would take the product if it gives them business.

The product I created is a tool for recruiters to speed up their recruitment process by automating all the manual work done by them. The ones I spoke with before making the MVP loved the product and recommended more features that would help them. But selling it to them is hard as they are not the decision makers. May be I suck at sales or the way I am approaching them is not right.