[belzsch]

It’s not even about the customers.

We used to worry about trackers duplicating and profiling our player base back when we were running multi-billion dollar mobile games. F2P monetization being the long-tail beast it is, you really worry about ad platforms understanding your revenue dynamics. It was actually the managers who were worrying about trackers rather than the other way around.

I don’t know if you can find a similar argument in your industry, but losing the long tail to customer profiling can be a good string to pull.