[advael]

Sure, but the answer they gave to this reporter was the same usual corporate garbage response that included "we need analytics to market our products" (???)

I think it's fucked up that any agency is "marketing products" at all, but inasmuch as this is necessary in some way, surely they don't need the kind of surveillance marketing that's questionably even worth it for corporate advertisers to use. It literally reads like a google or facebook lawyer wrote it

[kelnos]

The problem is that the USPS isn't really a "government agency". It's a weird hybrid where in some ways the USPS is more or less forced at act as a private company would. I agree that it's bonkers that a national postal service would need to "market its products", but the USPS is constantly facing funding issues (in no small part due to its weird setup), so they have to do something to... well, drum up business.

I agree that they shouldn't be using tracking code from Facebook etc. for their analytics, but they do need analytics of at least some sort. I think that should hopefully be uncontroversial.

[advael]

That wasn't always true, and changes in that direction were made to a lot of government agencies, doing things like making them pretend their budget is a business and that they need revenue streams is nonsensical and doesn't work, and I can say that with confidence because every time such changes are implemented the value of the department goes downhill fast, to the point where some people speculate that the intention of such policies is to kill those agencies. I sometimes buy that, but I also think we should acknowledge that while neoliberal political projects are often cynical and greedy, they are also often the result of incompetence. I see a certain naivete in people whose core competency has been gaining power through social influence not knowing how to actually build systems that work

[bobthepanda]

i mean the entire last few decades or so people have been banging the drum that parts of government, like the USPS, should "operate like a business" or even be privatized. so this being an end result of that is not that shocking, unfortunately.

[advael]

What's even sadder is that this is said in an economic and regulatory environment that has gradually winnowed away all the examples of businesses that made the argument even the slightest bit compelling if you squinted