[exmadscientist]

The irony is that the name is much worse than just the logo. Feathers are pretty common, even if they're often associated with Native Americans. The word "Apache" is only one thing: the actual name of a Native tribe. So changing the logo without changing the name doesn't do much, while changing the name while keeping the logo would.

[mplewis]

They have addressed in TFA why they are changing the logo now and changing the name later.

[exmadscientist]

That doesn't make their explanation any good.