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by VK538FY 697 days ago
> We saw what happened to Bud Light when they ran a pride campaign - from which they're still recovering. Tractor Supply Company is currently reeling from their "woke" campaign. Both companies have right-wing majority markets and they lost significant sales and market share.

Perhaps not the central point of your message, I find the above phenomenon fascinating. I.e., a company that inexplicably alienates its principal demographic of clients through a seemingly unwise publicity campaign. I have the feeling that we're dealing with amateurish attempts to gain some points for the 'S' in ESG.

1 comments

Like I said, it's...interesting. Even more so considering we have more customer demographic data than ever, and these kinds of blunders are being made.