[ymir_e]

This website is impressive. It's almost more apple than apple.

Are pages like this typically "storyboarded", then designed in framer (or another tool) and from there the code is generated, or how does it work?

People do amazing things with pure CSS, but this seems beyond what is sensible without some sort of tool to make the job a bit easier.

[_ph_]

I strongly disagree. It doesn't render correctly on FireFox on my Mac. And while those animated pages might look cool, they are very bad on giving you information. The product looks really cool, but as a Apple Watch owner I would really like to know what exactly it does and how.

[asp_hornet]

It does exactly what your watch does now. It merely provides a way to interact with the watch in a similar way to the original iPod. Many people have their own personal reasons why they might enjoy this.

[_ph_]

And that is fine. It definitely looks cute.

[dylan604]

strong disagree. as i scrolled, the animation blinked as it loaded the image sequence and felt very staccato and not smooth at all. at least what apple does works

[al_borland]

What browser? It was smooth for me in Safari.

[jperoutek]

It blinked in and out for me in Firefox 128 (Windows)

[Crestwave]

To be fair, making a website that is half-baked and broken on non-Safari browsers is probably the epitome of being more Apple than Apple. :P

[wodenokoto]

I had a lot of blinking in safari on iPhone. I think it’s something to do with downloading images.

[jojobas]

Any abuse of the scroll is outright hostile and leads to immediate closure of the tab.

[Gazoche]

My phone just chokes trying to render this page. That's on Chrome, Android, on a model that's a few years old (but not ancient).

[closewith]

As GP said, more Apple than Apple.

[rakoo]

I was going to rant how unusable this page is (it is) when I realized that it's just another form of content.

The web was created for providing documents, like research papers. Then it evolved into applications, like Google Maps. This kind of website is different from others: it's a movie.

Just like a movie it is expected you start at the middle and go through every single part in order until the end. You are not expected to start at the middle. You are not expected to search inside of it. You are supposed to consume it entirely from beginning to end.

I like movies because they entertain me; this website is trying to go the entertainment way and I highly dislike it. I want to understand what the thing does, how it can be used: I'm looking for information, not a pleasant time.