[bornfreddy]

This. Since Intel and AMD weren't able to produce a good solution to nvidia's moat yet, this should be worth serious money to them. No need to give it away for free.

On the other hand, if they want better adoption (which would drive sales of their hardware) then Intel / AMD should make a deal to release it as opensource. Closed source will make some profit, but not that much. If this thing really means that everything can run on AMD GPU cards today, then this is a game changer and is worth a lot.