| Matt Iman (guy behind TheOatmeal), was co-founder & original CTO of SEOMoz and left after his side project (Mingle2) blew up in popularity and was acquired. He mentions in his departing SEOMoz blog post that the company that acquired Mingle2 wanted "to leverage my viral marketing and linkbait abilities" - back in 2007. Fun to look at this through understanding that he's a SEO guru and viral-marketing genius. Perfect David vs. Goliath headline, tons raised for charity so he comes out looking flawless, 3220 new inbound links for theoatmeal, etc. Wow. via http://www.seomoz.org/blog/my-departure-from-seomoz https://www.google.com/search?sugexp=chrome,mod=15&sourc... |
Funnyjunk didn't do that. However, he didn't take legal action. He wrote a blog, and exercized his right to free expression. Nothing about the blog was factually incorrect. The links are dead because the images have been taken down.
To be honest, he does come out looking flawless! If someone can point out what he's done wrong, I'm very curious. Certainly the letter he recieved from the lawyer is absurd... Starting from the top:
1. "FunnyJunk, LLC. ("FunnyJunk"), a competitor of TheOatmeal.com in the field of online humor". Where can you go with this? TheOatmeal isn't competing with them.
2. He took an old blog post from last year, then stated that the screenshot was "taken long ago". As is pointed out in the annotated letter, this means nothing.
3. Google cache shows that they had hundreds of images, many of them with the attribution removed.
... more points, but is it necessary?