Obviously. For obscure brands, the first problem to solve is being unknown. It is much better to be hated than to be ignored.
For well-established brands, it may be less true: I guess Shell and Total would prefer no publicity related to oil spills.
But even then, bad publicity can have good outcome. I know from personal relations about a brand that has been under fire on Facebook and blogs: the amount of clients did actually increase during and after the hit.
Obviously. For obscure brands, the first problem to solve is being unknown. It is much better to be hated than to be ignored.
For well-established brands, it may be less true: I guess Shell and Total would prefer no publicity related to oil spills.
But even then, bad publicity can have good outcome. I know from personal relations about a brand that has been under fire on Facebook and blogs: the amount of clients did actually increase during and after the hit.